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Florian Alt, Daniel Michelis, Jörg Müller
Pervasing Advertising Technologies
In: Susa Pop, Ursula Stalder, Gernot Tscherteu, Mirjam Struppek (Eds.): Urban Media Cultures. 2013. Av Edition. ISBN 978-3-8998-6169-3. (bib)

In the following paper, a brief historical overview is presented and followed by an illustration of technical advances concerning processing power, storage, networking, sensors, and actuators. The remainder of this chapter will address concepts of automation, interactivity and ubiquity all made possible by the previously presented technologies. It closes with an examination of the opportunities and challenges for the implementation of pervasive technologies in advertising.