@INPROCEEDINGS{
alt-mediacultures12-pervasive-advertising-e, 
author = {Florian Alt AND Daniel Michelis AND J\"{o}rg M\"{u}ller}, 
title = {Pervasive Advertising Technologies}, 
booktitle = {Media Cultures}, 
year = {2012}, 
editor = {Susa Pop AND Ursula Stalder AND Gernot Tscherteu AND Mirjam Struppek}, 
pages = {121--128}, 
month = {may}, 
publisher = {Av Edition}, 
chapter = {Digital Black Boards (english)}, 
owner = {flo}, 
timestamp = {2012.05.02} 
}