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Paul Holleis, Gregor Broll, Sebastian Böhm
Advertising with NFC
Workshop on Pervasive Advertising and Shopping, in conjunction with the 8th International Conference on Pervasive Computing (Pervasive 2010), Helsinki, Finland, May 17, 2010

In this paper we describe our ongoing work and first prototypes in the area of advertising on public screens in combination with mobile devices. We are especially interested in exploiting personal user profiles and explicit input from users in order to provide appropriate advertisement content. Static displays such as paper posters as well as dynamic displays such as projected surfaces or LCD screens have been augmented with grids of Near-Field Communication (NFC) tags, which allow direct interaction with a mobile phone. The physical interaction with public displays opens up exciting new possibilities for the distribution of personalized advertisements, tailored to the preferences of mobile users in the very moment.