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Gilbert Beyer, Christoph Mayer, Christian Kroiss, Andreas Schroeder
Person Aware Advertising Displays: Emotional, Cognitive, Physical Adaptation Capabilities for Contact Exploitation
Workshop '1st Workshop on Pervasive Advertising' in conjunction with The Seventh International Conference on Pervasive Computing (Pervasive 2009), May 11 - 14, 2009, Nara, Japan. (bib)

Out-of-home-displays have become a well-established medium in public advertising. In the future however, the ever more demanding audience will not be satisfied by todays contents. This paper describes an approach to utilize the human emotional, cognitive and physical state for improving the efficiency of outdoor advertising. The paper starts with a vision of out-of-homemedia in the year 2034. That followed, we present a concept to use person awareness and adaptive content to better exploit the contact with the passers-by. Finally we describe the design and techniques of our display prototype system.