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Florian Alt, Julia Vehns
Opportunistic Deployments: Challenges and Opportunities of Conducting Public Display Research at an Airport
In PerDis 2016: Proceedings of the 5th ACM International Symposium on Pervasive Displays. Oulu, Finland, June 20-22, 2016. ACM, New York, NY, USA. (bib)

In this paper, we report on the design, development, and deployment of an interactive shopping display at a major European airport. The ability to manufacture displays in arbitrary size and form factors as well as their networking capabilities allow public displays to be deployed in almost any location and target a huge variety of audiences. At the same time, this makes it difficult for researchers to gather generalizable insights on audience behavior. Rather, findings are often very specific to a particular deployment. We argue that in order to develop a comprehensive understanding of how successful interactive display installations can be created, researchers need to explore an as large variety of situations as possible. We contribute to this understanding by providing insights from a deployment in a security critical environment and involving multiple stakeholders where the audience is encountered in different situations (waiting, passing-by). Our insights are valuable for both researchers and practitioners, operating interactive display deployments.