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Alexander Wiethoff
Giving Users What They Want - State of FL-UX
Article in "Maize Magazine" Issue 08/2018. H-FARM S.p.A. Italy

There has always been a certain confusion about what UX (User Experience) Design is. UX Design is supporting design with the scientic method, applying it to the design challenges we're facing now or in the future and solving them through user-centered evaluation testing, research and combining a variety of methods to strategically attack those issues Ð resolving them to guarantee a better user experience.