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Publication Details

Christian Mai, Heinrich Hussmann
The Audience Funnel for Head-Mounted Displays in Public Environments
In Proceedings of the 2018 IEEE 4th Workshop on Everyday Virtual Reality (WEVR) (bib)
  In the earlier days HMD based experiences were closely coupled to a researcher who took care for the system and the users. In contrast, in commercial application areas, the HMD is presented in a public environment without anybody being present. In order to foster sys- tematic investigation and approaches to evaluate the system design of HMDs –e.g. how to care for the users physical security and their feeling of being secure– and HMD experiences, we propose to learn from the research on public displays. To investigate the challenges of HMD usage in public spaces, existing knowledge can accelerate our understanding on how to attract people’s attention, motivate people to use HMDs and overcome barriers that prevent people from using HMDs presented in public. We propose an adaption of the audience funnel concept on the usage of HMDs, discuss differences and present indications from a field study that the audience funnel concept might hold in the usage of HMDs.
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