@ARTICLE{
mennenoeh-MRSG10-customer-touchpoints, 
author = {Mennen\"{o}h, Julian and Kristes, Stefanie and Alt, Florian and Shirazi, Alireza Sahami Sahami and Schmidt, Albrecht and Schr\"{o}der, Hendrik}, 
title = {{Customer Touchpoints im station\"{a}ren Einzelhandel -- Potenzial von Pervasive Computing}}, 
journal = {Marketing Review St .Gallen}, 
year = {2010}, 
volume = {27}, 
pages = {37--42}, 
number = {2}, 
publisher = {Springer}, 
timestamp = {2010.05.01}, 
url = {http://www.springerlink.com/index/030R5UXJ812851K1.pdf
}