@InProceedings{beyer2009muc,
author = {Gilbert Beyer and Karsten Isakovic and Stefan Klose},
title  = {Die Digitale Litfaßsäule als interaktives Werbemedium},
booktitle = {Workshop-Proceedings der Tagung Mensch und Computer 2009, Workshop 'Digital Signage mit Interaktiven Displays', September 6, 2009, Berlin, Germany.},
editor = {S. Kain and D. Struve and H. Wandke},
series = {Mensch und Computer 2009},
year   = {2009},
isbn = {978-3-8325-2181-3},
location = {Berlin, Germany},
pages = {6--9},
numpages = {4},
url = {http://dl.mensch-und-computer.de/handle/123456789/863},
doi = {123456789/863},
publisher = {Logos Verlag},
address = {Berlin, Germany},
keywords = {digital advertising column, interactive advertising medium, cylindrical screens, implicit initial interaction},
}