@INPROCEEDINGS{
alt-nordichi12-adaptive-ads, 
author = {Florian Alt and Alireza Sahami Shirazi and Albrecht Schmidt and Julian Mennen\"{o}h}, 
title = {{Increasing the User's Attention on the Web: Using Implicit Interaction based on Gaze Behavior to Tailor Content}}, 
booktitle = {Proceedings of the Seventh Nordic Conference on Human-Computer Interaction}, 
year = {2012}, 
series = {NordiCHI'12}, 
address = {New York, NY, USA}, 
month = {oct}, 
publisher = {ACM Press}, 
note = {(in press)}, 
owner = {flo}, 
timestamp = {2012.10.19} 
}