@INPROCEEDINGS{
alt-pervasive09-car-ads, 
author = {Alt, Florian and Evers, Christoph and Schmidt, Albrecht}, 
title = {{Users' View on Context-Sensitive Car Advertisements}}, 
booktitle = {Proceedings of the 7th International Conference on Pervasive Computing}, 
year = {2009}, 
series = {Pervasive'09}, 
pages = {9--16}, 
address = {Berlin, Heidelberg}, 
month = {jun}, 
publisher = {Springer-Verlag}, 
acmid = {1560007}, 
doi = {10.1007/978-3-642-01516-8_2}, 
isbn = {978-3-642-01515-1}, location = {Nara, Japan}, 
numpages = {8}, 
timestamp = {2009.06.01}, 
url = {http://dx.doi.org/10.1007/978-3-642-01516-8_2} 
}